“The 4 Essentials of Entrepreneurial Thinking is destined to be a classic.
JAYME RIGGIO
Fans from Napoleon Hill to Malcolm Gladwell will love this book.”
CEO, Riggio Agency, Top 1%, Allstate Insurance
The 4 Essentials of Entrepreneurial Thinking / Cliff Michaels
What Successful People Didn’t Learn in School
English. 255 pages
Personal finance. Motivational management. Leadership. Entrepreneurship.
“There’s too much theory out there. Cliff provides a real-world framework for success. Thanks for bringing this important resource to the world.” – DOUG MELLINGER. Founder, Vice Chairman, Foundation Source
In 2012, The 4 Essentials (previously The 4 Essentials of Entrepreneurial Thinking) launched #1 on Amazon and #3 on the NY Times Bestseller List. Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also dispels many myths about how we define and create success. Through his trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology, all before age 30. Drawing on dozens of iconic mentors from Socrates, Edison, and da Vinci to Mycoskie, Oprah, Malala, and Branson, Cliff provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) that empower us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results!
About the author
Cliff Michaels is a writer, misfit, and semi-dyslexic (if not serial) entrepreneur. He is also the Founder and Chief Mentor of CliffMichaels.com, a resource for Success Strategies on Demand. Having trained thousands of entrepreneurs in Essential life and business dynamics, Cliff’s mission is to inspire, give back, and raise the bar for real-world education.In his career, Cliff has been a speaker, broker, investor, strategist, Internet pioneer, and success trainer. Cutting his entrepreneurial teeth with street-wise real estate mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory – that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success. After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, education, and social entrepreneurship.At 19, with no money in the bank, Cliff started buying properties. He made and lost his first million before 23. At 24 he launched his own real estate firm. 26, with a reputation for building a referral-based business, Cliff began training colleagues in sales, marketing, and negotiations. In the 90’s, Cliff also launched several Internet companies, including Knowledge Cafe (an online community for training entrepreneurs) and First Use, a venture-backed firm that pioneered the world’s first online registry to feature digital notary services. Cliff is also a past president of the Los Angeles Chapter for the Entrepreneurs’ Organization (EO), where he launched the first community outreach and philanthropy events for the Los Angeles chapter, raising social consciousness for one of the world’s leading networks for business owners.Cliff lives in Santa Monica, California. His hobbies include yoga, tennis, travel, cat naps, and training today’s entrepreneurs. Cliff is also an advisor and contributor to a variety of non-profits and start up companies. With every book or course sold, Cliff donates free books and courses to students in need, young entrepreneurs, and global causes worldwide.
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